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3 Pillars of a Winning Social Media Strategy

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3 Pillars of a Winning Social Media Strategy

You’ve been posting content for as long as you can remember but you’re not seeing any signs of progress, what could be the issue?

There’s a difference between posting on social media and marketing your business. The difference maker is the mindful strategy employed in the latter.

Growth can be difficult to sustain on social media platforms without a plan to support your efforts. A well-structured social media plan also helps you identify the tactics and actions that are bringing you better results.

In this article, we’ll cover three major tasks in your social media strategy that are indispensable for business growth on social media.

1. Reviewing Audience Insights:

Audience research is a major part of consolidating a social media strategy, yet it is greatly underrated (mostly because businesses prioritise other tasks above it).

Every business creating content on social media has an audience. Whether they know their audience or not reflects on the consistency of their messaging and the quality of their content output.

The reality is that without a defined audience for your content efforts, your message will be all over the place, and in your attempt to communicate your business to anyone, you end up reaching no one.

The fix for this is simple: Plan out time to really dig deep into who you’re trying to reach. A good rule of thumb is to align your ideal audience member with your primary business goal.

That means thinking of which category of consumers would bring you the most income.

Once you have a picture of your ideal audience member in mind, you can go deeper into their preferences, interests, pressing problems, and desires; because these are the things that will inform your content.

For example, if your ideal audience member prefers bite-sized content that’s easy to consume, you can leverage the following content types:

  • Infographics and short videos: Due to their busy schedules, easily digestible content that delivers key takeaways quickly is valuable. 
  • Social media posts and threads: Short, informative social media posts with links to more in-depth content are a good fit. 
  • Podcasts and audiobooks: Content they can consume while commuting or during downtime allows them to stay informed while multitasking.

By aligning your audience’s habits and preferences you can create content that not only resonates with your ideal customer/audience but is also a good fit for them.

2. Content Planning:

Content marketing on social media is an intentional endeavour, which means you need a plan that would make it seem effortless and automatic.

Planning content ahead of time doesn’t just free up time to engage in other important activities, it also makes your content look professional and credible.

Instead of putting together content at the last minute, you have a week, a month, or even a quarter’s worth of posts planned.

With content planning, you can develop a well-structured and informative content calendar, plan ahead for seasonal events, holidays, and even industry-specific trends. Consistency is key here and with time you’ll experience a lot less pressure to create content for the sake of your business.

Experimenting with different content types (videos, infographics, blog posts, stories) is also part of a proper strategy for online growth on these platforms because you can never really tell what would work for you until you’ve tried it.

A successful content strategy is a blend of creativity, data-driven decisions, and adaptability. 

3. Reviewing Content Performance Analytics and Optimization:

It’s no accident that there are tons of social media management software being integrated with advanced content analytics; this is because the data obtained from published content is valuable to business growth.

One thing you should never do is ignore the numbers on your analytics, as they are literal indicators of what’s working in your current strategy versus the things that need improvement.

Assessing the performance of past content is also not something that should solely be done at leisure; it’s an intentional exercise that if done correctly can turn the narrative of how your content performs in subsequent weeks.

Of course, reviewing your content analytics isn’t the end of it. You also have to make sense of the report you’ve obtained from the data provided to you and come up with ways to adjust your strategy accordingly.

A poorly-structured content strategy could be all that stands in the way of achieving your business goals. 

Does coming up with a structured social media content strategy seem like a lot? That’s because it is! Fortunately, we’re up for helping you with each of these tasks and more. Feel free to send us a DM on Instagram for more inquiries.