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Cracking the code to influencer marketing success


As Black Friday draws near, it’s time to explore a potent tool for boosting sales – influencer discount codes! These codes are popular for their cost-effectiveness and for connecting with a broad, engaged audience from influencers within your industry.

With these numbers, creating viral discount codes and selecting the right influencers are vital for a successful marketing campaign.

Here are some interesting tips to keep in mind when:

Creating Discount Codes

The first step is picking the right platform. If you have a Shopify store, Shopify Collabs is your handy friend. No Shopify? No problem. Other e-commerce sites like WooCommerce, eBay, Magento, and Etsy offer easy code-making options.

When naming your discount codes, use codes that are unique and easy to remember. Also, consider using the influencer’s name along with a discount number.

For example, “SERENA60” rather than “25OFF-XYZ” combines a touch of personalization with a clear discount value.

Adding clear terms and expiry dates also provides transparency and creates a sense of urgency for potential buyers.

Selecting the Right Influencers

Selecting influencers is a delicate phase in your marketing strategy. Choosing the wrong influencer can break your return on investment.

To reduce the chances of that, here are some key considerations for selecting the right influencers:

1. Geographic Location: Ensure that the influencer’s audience aligns with your target market’s location. No use advertising snow gear in the Sahara.

2. Reputation: Investigate the influencer’s online presence and past collaborations. Influencers who have worked with brands before usually create better content that you can use in your marketing.

Always remember that you’re looking for influencers whose style and voice align with your brand.

3. Audience Size and Engagement: Don’t be misled by follower counts; authentic engagement matters most. Check their posts for genuine interactions and reactions.

BONUS TIPS: Assess the potential for long-term collaborations and explore compensation options that work for both parties.

While we’ve touched on the basics here, the world of influencer marketing offers a wealth of strategies and insights to explore. For more updates and exclusive tips (hint: best practices for tracking and optimizing sales), join our follow-up conversations on threads @revedigital