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Inside a social media agency: The various job roles

creative studio space with pictures hanging on the wall

Dreaming about opening up a creative studio and space, where all our freelancers, partners, clients can visit…

Whilst we set out to research what kind of creative studio space suits us, we are reminded be thankful for all the people that we work with in different shapes and forms. It takes a lot of coordination, planning, teamwork and collaboration to successfully build a business or just a simple social media campaign…

In a social media agency, there are several job roles that contribute to the successful management and execution of social media strategies. On that note, we share nine job roles you might find in a social media agency. Of course, as an agency grows, so does the number of experts. In different cases, more of these positions and roles may open up, depending on the demand. Starting off, we have:

  1. The Social Media Manager: The social media manager oversees the agency’s social media activities, including content creation, strategy development, community management, and performance analysis. They are responsible for developing and implementing social media campaigns that align with clients’ goals.
  2. Content Creator/Copywriter: Content creators or copywriters are responsible for developing engaging and compelling content for social media platforms. They write captions, craft blog posts, create video scripts, and they may also be able to produce visually appealing graphics or images to attract the target audience, they may also work hand-in-hand with a graphic designer.
  3. Social Media Strategist: A social media strategist focuses on planning and developing effective social media strategies. They conduct market research, analyze target audiences, identify social media trends, and determine the best approach to achieve clients’ objectives. They work closely with clients to align social media efforts with broader marketing goals.
  4. Social Media Analyst: The social media analyst monitors and measures the performance of social media campaigns and activities. They collect and analyze data, generate reports, and provide insights into audience engagement, reach, conversions, and overall campaign effectiveness. This information helps optimize future strategies. They also do some market and trend research.
  5. Community Manager: Community managers engage with the audience and manage online communities across social media platforms. They respond to comments, messages, and inquiries, build relationships with followers, and handle customer service-related concerns. Their goal is to foster positive interactions and maintain a strong brand presence.
  6. Paid Social Media Specialist: Paid social media specialists handle advertising campaigns on social media platforms. They create, manage, and optimize paid ads, targeting specific audience segments. They analyze campaign performance, adjust budgets, and monitor return on ad spend (ROAS) to maximize results.
  7. Influencer Relations Manager: Influencer relations managers build relationships with social media influencers relevant to clients’ industries or target markets. They identify suitable influencers for collaboration, negotiate partnerships, manage campaigns involving influencers, and track their impact on brand awareness and engagement.
  8. Social Media Designer: Social media designers specialize in creating visually appealing and on-brand graphics, images, videos, and animations for social media platforms. They possess strong design skills and work closely with the content team (videographer / photographer) to produce captivating visual content.
  9. Social Media Creative Director: SM Creative Directors are responsible for leading the creative direction and strategy of social media campaigns for a company or brand. Their primary role is to oversee the development and execution of creative content across various social media platforms.

These are just a few examples of the job roles you may find in a social media agency. The specific roles and their responsibilities can vary depending on the size of the agency, its focus areas, and the needs of its clients.

It’s only important to understand that some businesses or creators may not need a whole team for their company or business. A full social media team is usually suited for very large campaigns and when it comes to small to medium-sized businesses, only a few team members are needed, perhaps just one social media manager, who has expert knowledge on various aspects or a team of three: Social Media Manager, Social Media Designer and Content Creator/Copywriter.

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Featured Image by Jason Briscoe on Unsplash