Why You Should Create Content For Your Business in 2024
Even though the internet is filled with advice on creating high-quality content, and technology has advanced to a stage where it favours content creation, some businesses still don’t see the importance of having a content system in their strategy.
In this article, we’ll go over a few of the most important reasons why creating content (regularly) is essential for your business.
Content helps build trust with your audience and potential customers.
1. Content Differentiates Your Business From its Competition
Hundreds, if not thousands of brands offer closely related (if not the same) things as your business, so how do you show the public that you’re not just another logo?
Consumers and customers are drawn to businesses, brands, and enterprises through their content as it is a representation of the (unique) value they bring to their industry. Your competitors are creating content. Thus, to stay competitive, you need to match or exceed their efforts to capture the attention of your shared audience.
2. Content Establishes Your Digital Footprint
Without content, your business is virtually invisible online. Content is the foundation of your digital presence, and it plays a major role in helping customers find you.
Although paid ads are still effective in terms of targeting the right audience, the buying behaviour of consumers has shifted from being told what to buy, to researching what to buy and making the decisions for themselves. As a business, it’s only proper to position yourself as the go-to source for the information your buyers need, to make a “buying” decision.
Content marketing is about making useful information accessible, but it’s more so about being acknowledged as an expert in helping people in your industry get the information they need through timely content.
3. Targeted Content Provides SEO Benefits
Search engines favor websites (and nowadays even social media pages) with fresh, relevant content. Regular content updates can improve your search rankings, leading to more organic traffic.
Search Engine Optimized content opens up the door to new opportunities and new customers that you may never have reached with just traditional advertising.
Usually, the type of audience that visits your page with search intent will be more interested in your content and/or your services. This is a great opportunity to convert these interested people into repeat visitors which may eventually lead to trust with your brand.
4. Content Makes Lead Acquisition and Conversion Easier
In the past, you would have to go through a thorough and exhausting screening process when interviewing multiple prospects, but it is much easier today. Your content can be tailored for answering and retrieving questions at each stage of the buyer’s funnel. This same content helps guide potential customers from awareness to decision-making, increasing the likelihood of conversion.
All of these would not be possible without a well-structured content strategy and intent.
Conclusion
As you’ve read, content plays a lot of major roles in helping businesses thrive online, and that is why we are very passionate about creating content for companies that understand the roles they play in the broader marketing scheme.
Need some help with your content creation engine? Chat us up on Instagram and we’d be happy to help however we can!
