Creativity Reve Digital Social media management

Crafting an Aesthetic Instagram Feed: Preview, Planoly, and Later Compared

An image of an empty Instagram feed

Crafting an Aesthetic Instagram Feed: Preview, Planoly, and Later Compared

Having an unattractive Instagram feed can be the difference between converting or losing a valued customer. It is more than just the appeal, there’s a psychological aspect to it.

A visually aesthetic Instagram feed can offer significant psychological advantages, such as:

– Increased Engagement: A well-curated feed can capture attention quickly, encouraging users to linger and engage with your content longer.

– Brand Consistency: A consistent aesthetic helps in building a strong brand identity, making your profile memorable and recognizable.

– Emotional Connection: Beautiful visuals can evoke emotions and create a personal connection with your audience, fostering loyalty.

– Perceived Credibility: A professional-looking feed can enhance perceived trustworthiness and expertise in your niche — in other words, you start to look like you know what you’re doing!

– Motivation to Follow: An appealing feed can serve as an incentive for users to follow your account, anticipating more quality content.

– Visual Storytelling: Aesthetic feeds allow for more effective storytelling, which can resonate deeply with viewers and convey your message more powerfully.

– User Experience: A harmonious and thoughtfully arranged feed can improve the overall user experience, making it more likely for users to return.

These advantages contribute to a stronger online presence and can be significant in growing your audience and achieving your social media goals.

Free Tools for Curating an Aesthetic Feed on Instagram 

Creating a visually appealing Instagram feed is crucial for standing out in a crowded social media space. For beginners and seasoned content creators alike, the right tool can make all the difference. 

Today, we’re comparing three popular free tools that promise to help you curate an Instagram feed with good visual aesthetics: Preview, Planoly, and Later.


Preview is known for its simplicity and ease of use. It allows users to visually plan and arrange their Instagram feed before posting. With its drag-and-drop feature, you can easily swap and rearrange posts to find the perfect balance for your feed. 

It offers a few benefits that allow the user to plan and schedule Instagram reels, posts, and stories. It also offers hashtag ideas, caption ideas, and presets.

  • Pros
    • User-friendly interface suitable for beginners.
    • Directly rearrange posts within the app.
    • Offers basic analytics to track post-performance.
    • Integration with Facebook and TikTok.
  • Cons:
    • Limited features in the free version.
    • Advanced analytics and additional tools require a paid upgrade.


Planoly stands out with its stylish interface and robust scheduling features. It’s not just about planning your feed; Planoly also offers tools for analyzing engagement and managing comments.

Planoly offers auto-posting to other channels like LinkedIn, Pinterest, X, YouTube, TikTok, and Facebook, which would be helpful for repurposing content.

  • Pros:
    • Visually appealing and easy to navigate.
    • Comprehensive scheduling options.
    • Integrated Shoplink feature for e-commerce.
  • Cons:
    • Some users may find the interface less user-friendly than its alternatives.
    • The free version has restrictions on the number of posts and analytics.


Later is more than just a feed planner; it’s a complete visual marketing platform. It supports scheduling across multiple social media channels, including Instagram, and provides in-depth analytics to help you understand your audience.

  • Pros:
    • Extensive features for Instagram and other platforms.
    • Strong analytics to guide content strategy.
    • Ability to manage multiple accounts seamlessly.
    • Customizable link-in-bio page for driving traffic to other channels.
  • Cons:
    • The interface can be overwhelming for beginners.
    • Some advanced features are locked behind a paywall.


Each of these tools offers unique features and benefits. Preview is ideal for those who want a straightforward, approach to feed planning. Planoly caters to users who desire a blend of style and substance, with added e-commerce capabilities. Later is best suited for those looking to dive deep into analytics and manage a broader social media presence.

Choosing the right tool depends on your specific needs, the level of complexity you’re comfortable with, and whether you’re willing to invest in premium features. Whichever tool you choose, remember that consistency and quality content are the keys to a stunning Instagram feed. 

Also, don’t forget to follow us on threads for more updates like these. Happy planning!